Prerole Campaign Overview:

A shared tote becomes a quiet spark in the city.

JUST A BAG captures an unspoken connection between two commuters who unknowingly carry the same Coach Tote Bag. What begins as an observation, turns into a charming exchange. The campaign explores the poetry of everyday encounters, where something as simple as a bag becomes the start of a story.

Tone: 1960’s, cinematic minimalism, dry humor, modern romance.

Visual: Key Stills + Colorblocking, quiet, observational, celebrating the individuality and shared experience behind the same object.

Tagline: It’s just a coincidence. (Or maybe it’s not.)

Deliverables: 15 YouTube Prerole Spot. A brief encounter told through mirrored dialogue and body language.