Jalyn Anderson
CREATIVE DIRECTOR
Creative Director with 12+ years leading video-first production across integrated campaigns spanning digital, social, broadcast, and OOH. Proven track record of driving engagement and generating 10M+ views through paid and organic strategies. Deep experience in AI-driven video and music workflows, leveraging emerging tools to accelerate production, enhance storytelling, and scale creative output. Expert in building and optimizing production pipelines, leading cross-functional teams, and delivering data-informed creative that elevates brand presence.
CORE SKILLS:
• Creative Strategy & Campaign Development
• Video & Photo Production
• Motion Design & Post-Production
• AI Tools for Creative Production & Content Scaling
• Social Media Content & UGC Campaigns
• Brand Storytelling & Marketing Strategy
• Cross-Functional Team Leadership
• Performance Optimization
TOOLS:
• Adobe Creative Suite, Ai, Ps, Id, Pr, Ae, Lr
• Figma
• FCPX, Logic Pro, Motion
• DaVinci Resolve
• ProTools
House of Anderson - Highlands, NJ
Creative Director
03/2019 - Present
Generated new business and expanded client partnerships, building a strong roster that included Nourison, Rugs USA, Needed, Starter, Kenneth Cole, the Mental Health Coalition, Fresh, Hanky Panky, Janus et Cie, and Outer. Cultivated relationships from initial pitch through execution, contributing to sustained growth and repeat engagements.
Drive concept development and creative direction, leading shoots from ideation through execution across brand, social, and performance marketing. Manage post-production workflows and UGC content strategies, while developing high-performing ad creative for Amazon and other digital platforms. Define and evolve video style languages for clients, direct interviews and event coverage, and contribute to UX/UI content design to create seamless, visually compelling user experiences.
Kenneth Cole Productions – New York, NY
Art Director
06/2013 – 03/2019
• Directed and produced integrated video campaigns across social, web, e-commerce, and OOH, including a project recognized in Lürzer’s Archive for creative excellence.
• Expanded in-house video capabilities and streamlined vendor management, reducing annual production expenses by $75K while increasing output and efficiency.
• Rapidly promoted from Media Editor to lead all video production within one year, directing creative strategy, overseeing production pipelines, and delivering high-impact content across social, web, e-commerce, and OOH.
• Developed a custom audio library and curated in-store playlists, integrating original music into video content and retail environments to enhance the overall brand experience and strengthen audience engagement.
At Kenneth Cole, I served as Art Director for all video and motion content, overseeing creative development and production for social media, web, e-commerce, and OOH campaigns while collaborating cross-functionally with licensing, marketing, PR, and design teams. Beyond directing creative, I also served as lead video editor and post-production manager for both in-house and third-party projects, ensuring consistent brand alignment across all deliverables. I produced, shot, and edited seasonal campaigns, event coverage, corporate communications, and branded social content, while also managing the rollout of out-of-home campaigns and overseeing the programming of in-store video monitors with fresh creative.
West Elm - Brooklyn, NY
Video Art Director
08/2016 - 08/2017
• Generated 10M+ cumulative views across social platforms by shaping creative strategy, directing production, and optimizing content for platform best practices and audience engagement.
Spearheaded the development of West Elm’s in-house video production function, building the team, infrastructure, and operational frameworks from the ground up. Defined and implemented workflows, PDP standards, and brand style guidelines to support scalable, high-volume content creation. Hired and led a cross-functional team spanning production, project management, editorial, and post-production, while collaborating with executive leadership and key stakeholders across departments to drive alignment, improve efficiency, and elevate the overall creative output across digital and social channels.
Education:
Graphic Design / Audio Recording - Hennepin Tech, MN 1999 - 2001
Completed foundational coursework while simultaneously pursuing hands-on creative projects and entrepreneurial ventures. During this time, I designed and developed a footwear brand, creating product designs, brand identity, and visual assets while researching manufacturing partners and securing a trademark for the company name. Through this process, I built practical skills in creative direction, branding, and strategic planning, emphasizing a self-driven, entrepreneurial approach to learning and gaining real-world experience that complemented my formal studies.