Collection of decorative plates and bowls with various blue and white patterns on a light blue background.

Creative Director | Editor

MODERN, A NEW VISION /// BROOKLYN, NY

For the Modern, A New Vision campaign, we aimed to build brand awareness around West Elm’s refreshed direction—an updated 21st-century take on their classic mid-century minimalism. Production kicked off just a week after approval, with the brand film and interviews shot in a single day at the West Elm studio in Industry City, Brooklyn. A lean production crew kept the shoot efficient, while in-house post-production helped minimize costs. Credit: creative director | concept | strategy | pitch deck | storyboard | editor | vo casting | post-production | on-set director | music production

1.5M+

1,500,000 Global Brand Impressions

Black and white photo of densely packed urban cityscape with tall buildings and skyscrapers.

Cinematographer | Editor

MANKIND ULTIMATE /// BROOKLYN, NY

The Mankind Ultimate campaign featured military veteran Noah Galloway, winner of Men’s Health’s “Ultimate Guy” search, presented by MANKIND. With no budget for a dedicated campaign film, I was tasked with maximizing our in-house video production capabilities to achieve an elevated look despite our limitations.

Working alongside Creative Directors Chris Yoham and Steve Wyatt—who developed, wrote, and directed the film—we captured footage during the photo shoot and in-between set changes using a run-and-gun setup. The resulting film played a key role in the campaign’s success and was featured in Lürzer’s Archive, a leading advertising publication. Credit: assistant director | cinematographer | editor | post-production

Black and white advertisement featuring a man with short hair, wearing a dark jacket. Text reads "Be the Evolution - Kenneth Cole." A bottle of Mankind Ultimate fragrance is in the foreground.
Men's Health magazine cover featuring a muscular man with tattoos and a prosthetic leg. Text highlights fitness tips, best foods, muscle-building strategies, and reader advice.
Anthropomorphic pig in 18th-century attire on magazine cover.
Advertisement poster for Kenneth Cole featuring "Mankind Ultimate." Black and white image of New York City's Brooklyn Bridge with overlay text. Fashion category noted. Credits include Kenneth Cole, Steve Wyatt, and Christopher Yoham.
Person in black dress standing against concrete wall

Art Director | Photographer

FALL CAMPAIGN /// HELLS KITCHEN, NYC

For Kenneth Cole’s Holiday campaign, I collaborated closely with the Creative Director of E-Commerce to bring the concept to life across social media and digital magazines. Taking a more localized approach, we shot lifestyle imagery around the company’s Hell’s Kitchen headquarters. Given the budget constraints, I took on the role of photographer, allowing us to allocate more resources for model selection and assembling a focused, efficient team—hair & makeup, a photo assistant, and a wardrobe stylist—while I managed the creative direction and overall execution. Credit: art director | photographer | location scout | casting

Model wearing a black coat, standing in a brownstone entryway, part of Kenneth Cole 2015 Holiday Collection campaign featured on Hypebeast website.
Man wearing a color-blocked jacket standing against a light-colored wall, part of Kenneth Cole 2015 Holiday Collection.
Two men in sporty fashion outfits, one sitting on a park bench wearing a gray hoodie and black sneakers, the other on stone steps wearing a black vest and joggers, both in urban outdoor settings.
Person wearing a gray sweater, dark pants, and black boots, holding a jacket over their shoulder, standing against a gray brick wall.
Man wearing sunglasses, black blazer, and gray hoodie, standing near a brick wall and metal shutter.
Fashion models in casual winter outfits, part of Kenneth Cole 2015 Holiday Collection. One model wears dark boots and pants, holding a suitcase. The other wears a scarf and layers of gray clothing.
Person in a black dress and sunglasses leaning against a textured concrete wall, casting a shadow, with Instagram comments alongside.
Person in black hat and dress posing against a wall outdoors.
Person wearing black knee-high leather boots standing on a textured concrete surface, with a white wall in the background. Social media post by Kenneth Cole.